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Twitter is amazing for real time search - it is a great way to find out what people are thinking about you product. Or to find out why there are helicopters flying over LA. I hope twitter doesn't die, because i love consuming the content through search, but as a content creator on twitter, i feel kind of blah about it.
Realtime brand awareness is clearly a business, but I don't think it's a billion dollar business. And BackType would do THAT better than Twitter, too (if a few minutes later).
Of course, Google would probably do it better than both of them if they created a "conversations" vertical that searched Twitter, blog comments, forums, etc., with recency being and bit part of search relevance.
As for the "I'm watching TV right now" par of twitter, I don't know if I'll ever 'get' it
twitter has become quite mainstream so early adopters are def on the prowl for whats next. also twitter has always been noisy but its gotten much worse as it has grown, and why they cant keep their servers working properly is beyond me.
No. It's just that ambivalent people are least likely to write about it.
Twitter is extremely disruptive technology, low entry point and quick. Think of it as a data product, ie (google search, youtube, delicious).Twitter search will evolve into a robust search engine that has the potential to make it to the top 3. In a similar fashion that YouTube was able reached #2 search engine on the net.
I agree that posterous is a clener and better experience. However, imho, that alone is not enough to take down the big bird in the room. Only time will tell... :)
As for real time search to a twitter search on "swine flue". See how much useful real time info you get.
I lean toward fad, but who knows it might turn into something useful for everyone eventually.